Privacy by design

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Privacy

No KYC bureaucracy, no IP association, no identity linking

finker is committed not only to providing a private, anonymous financial service to people all over the world, but also to supporting the cause of privacy itself. Privacy isn’t a privilege; it’s a universal human right.

This is how our competitors make money

" Our PFM service collects information to create a financial profile of your customers. These insights allow you to generate personalised, calculated advice or offers to customers."

This is how finker makes money

finker provides information and insights about the retail activity of the businesses. If you select a product or service based on this information, finker may receive a fee from the product provider.

Know your customer merchant

Instead of targeting advertisements based on user behavior we provide you with information about the businesses you transact with. This way you reach them instead of them reaching you. This is called contextual advertising as opposed to behavioral advertising that relies on individual users' personal data. It is the opposite of the Know Your Customer (KYC) process that businesses identify and verify the identity of their clients and promote their goods accordingly.

Privacy by design

finker addresses privacy by design; a technological veto of data collection connected to your identity. By using appropriate anonymization tools and practices, gathering information about you and your activities by our services without explicit consent is impossible. Any data stored or processed involves anonymized data that is stripped of any identifiable information (hence not personal), making it impossible to derive insights on a discreet individual.

Recital 26 of the General Data Protection Regulation (GDPR) defines anonymized data as “data rendered anonymous in such a way that the data subject is not or no longer identifiable.”

COPYRIGHT 2021 ITBS. ALL RIGHTS RESERVED.

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